Textual Analysis of Videos Conclusion

After analysing four different music videos within the dance genre,two of which songs by the same artist, here is a summary from the analysis.

1) The video is used as a method of showing the songs message. More often than not, but not in every case, the actions within the video match or at least have some connection with the songs lyrics.

2) There is a wide range of shot types used throughout each video, but more noticeably in every video that I have analysed, there is always a number of close-up shots to show in more detail either a person (the main focus of the video) or an object.

3) As dance songs are quite fast paced, the cuts between each shot tend to be quick as well in order to keep in time with the pace of the music. However, this is not always the case as with some of the four videos I have analysed as it also seems more common to go in the opposite direction and use video footage that is in slow motion, possibly so that the meaning behind the song is clearer.

4) It appears as though the men within the music videos are most commonly dressed in casual clothing, while the women within the videos tend to be dressed in clothing that is smart-casual. This could be to do with the fact that women stereotypically care more about how they look than that of men, however it has to be noted that this is not always the case.

5) The videos often use have some sort of feature to make them more interesting and as a way to make them fit in more with the pace of the music. For example, out of the four videos that I have analysed, features such as slow motion, split screens, and other transitions were used as common features throughout the genre.

6) The videos often focus on one or two main people.(obviously other people are involved in the videos also but these are just to add a sense of realism). If two people are the main focus, this appears to be a man and a women rather than for example, two women or two men.