Audience Conclusions

To conclude on my audience research:

It is quite clear that the patterns of their music consumption remains pretty much the same. For example, as found out when researching what customers also brought, it was clear that they only brought items within the same genre more often than not, as well as if they brought singles, then they went on to buy more singles, and if they brought albums, they went on to buy more albums, usually within the same name, for example, 'Now'.

Furthermore, as discovered from my audience questionnaire, it appears as though people tend to listen to music through free downloads, rather than actually own the CD, or buy the songs on-line. There was only 10 out of 20 people who selected that they consume music by buying CD's, and it has to be noted that they could select more than one option on this question and as a result they probably only buy the CD if it is seen as being 'high quality' for example.

It appeared as though the band liked the artist Example and that the majority of them had heard music, as well as viewed videos at some point. This is a positive factor to take into account as it means that the artist and the songs produced are liked by the audience, meaning that it will be worthwhile to produce a new music video for.