Audience Questionnaire 2

Here is a second audience questionnaire that will be handed out to my target market. The purpose of this questionnaire is to recieve feedback about the magazine advertisement and the CD covers, front and back. These are currently only draft copies as they are only very initial designs and will be developed further later. As a result it is useful at this stage to recieve some constructive feedback before I reach this stage so that any suggested improvements from my target market can be made, as well as any other changes.

Digipak Template

In order to produce a digipak, I have selected and downloaded a digipak template on which to design it. This is the template that I will be using.

Magazine Advert Edited

Here I have simply changed the colour scheme of the previous magazine advert to see what it loks like using the same colour scheme as the CD covers. As a result, I think that the magazine advert looks better using this colour scheme as it appears to look mor proffessional and more interesting with the use of black and white.

First Draft 'Back of CD Cover'

This is a first draft for the back of the CD. It continues on with the same theme of the front cover in order that it is consistent and is obvious that it is all one item.

Second Draft CD cover

This is the second draft of my CD cover. I have once again chosen to keep the black and white colour scheme and just produced a different design. I have chosen to include more Love hearts in this design than the last one to fit in more with the lyrics and the meaning behind the song.

First Draft CD Cover

This is the first draft of my CD cover. I have chosen to use a black and white colour scheme because while designing the cover, these colours seemed to look effective. This makes the CD cover more interseting and if produced, im sure would appeal to the audience. Furthermore, due to the fact that within the music industry today the majority of CD covers use colour, this would make my CD cover more unique and therefore successful.

Here is a list showing my conclusions following on from my magazine advertisement analysis. The text highlighted in blue shows whether or not the advertisement meets the typical conventions.

1) All bright in colour, visually appealing. Fits in with the dance genre due to the exciting and up-beat nature.Colour scheme of Purple, Blue and Pink appears to be popular within the genre.

2) Computer generated images of women, typical feature across CD covers within the genre.

3) Backgrounds to the covers usually very bright in colour, represent disco lights, strobe lights etc.

4) Many dance CD covers include examples of the artists included on the disks, gets the audience interested in buying the product

5) Simple, big bold fonts commonly used for CD titles to ensure that they stand out from any other detail on the cover.

Although the first draft of my CD cover does not appear to meet the standard conventions across the genre, I still feel that my CD cover would be suited to the artist and the genre. Conclusion number four has not been met due to the fact that my CD will be a single and therefore would only include the artist Example rather than various artists and therefore this conclusion is not applicable.

First Draft, Magazine Advertisement

This is a first draft for my magazine advertisement. It has been designed following on from what I found out during the 'analysis of existing magazine advertisements'. Therefore, I have made sure that it is bold, colourful and would easily stand out to the reader if it was to be placed in an actual music magazine.

Here is a list showing my conclusions following on from my magazine advertisement analysis. The text highlighted in blue shows whether or not the advertisement meets the typical conventions.

1) The group/artist/band name is clearly visible in order to grab the readers attention
2) A common feature throughout is to include song names that are well known on the advert, again as another way of engaging with the reader.
3) Adverts do not include a huge amount of detail. The release date etc is included but apart from essential details such as this, the adverts mainly concentrate on getting the reader interested
4) Bright colour schemes are used to make the advertisements stand out from other pages within the magazine
5) All three adverts that I have analysed have all been designed to fill a whole A4 page (A full page in a magazine) rather than being designed to fit in the corner of a page with an article on for example. This is a very easy way to attract the readers attention due to its large size.
6) Further techniques are sometimes used to persuade the audience into buying the product. The way of doing this is to include star ratings from other well known music magazines/other artists, as well as persuasive quotes about the product such as "The greatest album of all time" for example.